Holistic Fine Artist Marketing Blueprint & Branding Strategy
The Liberated Artist Blueprint™
An all-inclusive exquisite brand-building experience that culminates in elevated branding and story-driven copy, all perfectly placed in a bespoke strategic website.
Perfect for fired-up painters, illustrators, ceramicists, art educators, etc., who desire an elevated online presence that sells their work while they’re at the easel.
BRANDING
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COPYWRITING
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WEB DESIGN
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MENTORSHIP
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BRANDING • COPYWRITING • WEB DESIGN • MENTORSHIP •
The irony of artistic growth:
Your artistry is peaking, but your sales aren’t keeping up.
We've all been there—you've found you can be successful, connected with your audience, and feel confident enough to value your work higher.
You're making the best art of your life.
So, where are all the sales?
Welcome to the
Artistic Ascent Paradox
It’s that unexpected (but relatively common) pit stop in your creative journey when your art leaps in quality, but your audience, messaging, and brand just can't keep up.
It’s like you’ve suddenly shifted from hiking your favorite trail to scaling Mount Everest's unforgiving, high-altitude climbs. The sales you counted on during your initial ascent aren’t following you into this new, rarified air.
But hey, don't be discouraged—this challenge is one that’s definitely worth overcoming…
…after all,
the view from the summit is a whole lot better.
JUST IMAGINE…
Your voice—a way of communicating about your art that feels authentic, true, and far from salesy.
It’s words that are story-driven, just like your art. Your voice is your beacon, attracting the audience you seek—the discerning collectors who appreciate the subtleties of your craft and don't bat an eye at the price tags of your masterpieces.
And speaking of your audience…they're not just idle observers; they’re part of your journey all thanks to—wait for it—your gorgeous website.
And you're not only selling artwork; you're creating memorable experiences—intertwining your story and theirs for years to come—nurturing these connections into deep relationships.
But the real magic happens when your online presence aligns with your art’s caliber.
Potential patrons and partners can tell you’re trustworthy, professional, and serious about your craft without knowing you in person. Plus, you're equipped with heart-centered marketing practices that keep your humanity intact, allowing you to share your work wildly and feel good about it.
Oh… and your website? It's a masterpiece on its own.
A gorgeous, bespoke site that elevates your online portfolio, capturing visitors' imaginations and leading them gently (but strategically) into your creative world that separates you from other artists.
With an online presence as exquisitely put together as this, you’d:
feel happy to launch your next collection
be free to pursue those pinch-me partnerships
stand out from other artists
confidently apply to those open art calls
cold-email your dream galleries (if you’re into that)
feel good about marketing art to your target audience
Make more with what you love doing and get your art seen and sold
A Success Story from One of My Mentorship Clients:
Here’s what client Stefanie Stark shared after launching her brand-new website:
I connected with Serena and Lily, a renowned national furniture and decor store when they opened a location in my area. I took a chance and reached out to them with a cold email and am excited that they responded. Today, I spoke with them, and I’m thrilled to share we will partner!
I want to share the feedback they gave me about my website. They said it was great and showed that I am a serious and professional artist.
This new partnership is a meaningful forward step in my art career. Thank you!
Meet Some of the Liberated Artists
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"She is the best branding/digital marketing midwife and artist could hire!"
REBECCA KATZ
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"I AM SO GLAD I FOUND YOU! Since launching my site, the results have been amazing!"
LOUISE FLETCHER
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"I had many ideas around how I wanted to tell my story and what my site/brand would look like, and she "got that" perfectly."
ROBIN DAVISSON
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"She empathized and understood where I was and was very willing to give me the tools to get to where i wanted to be."
KATIE BRAMLAGE
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"She built an amazing website for me and always went the extra mile to make sure that I would love the results."
ROBERTA WAGNER
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"She helped me answer questions I didn’t even know I had and brung forth the vision that was there all along."
KSENIJA SIMMONS
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"Working with Mariana was a dream! The best experience and the best art biz decision I’ve made."
WHITNEY LUALLEN
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"She truly inspired me to delve deep into self-reflection, honing in on my essence and artistic vision."
CLAUIA WIEBE
Just like Louise, Rebecca, or Robin—
you’re not just crafting a brand. You’re making your mark.
Let’s integrate your past, present, and future into a strategy that elevates your online presence with the high-caliber of your fine art—one that’'s uniquely tailored to your vision of success.
I’m Mariana… hello!
Artist mentor, brand storyteller, and hype-woman for artists
I specialize in helping artists like you sell art online. Forget paint-by-number solutions (you’re too good for that approach)—I'm here to create a personalized brand strategy for artists that respects the nuances of selling art and aligns with your unique vision.
Over the years, I've guided my clients toward dream partnerships, helped them sell their art with integrity, and built fine artist branding strategies that fit their lifestyles and ambitions. Because you're not just an artist—you're a whole-hearted human crafting your legacy.
I understand the subtleties around marketing art online, and I'm here to help you navigate them. Ready to build your online presence with a partner who ‘gets it’?
PROUD TO BE TRUSTED BY
The Liberated Artist Blueprint™
An all-inclusive exquisite brand-building experience that culminates in elevated branding and story-driven copy, all perfectly placed in a bespoke strategic website.
Perfect for fired-up painters, illustrators, ceramicists, art educators, etc., who desire an elevated online presence that sells their online portfolio while they’re at the easel.
You’ll emerge from our work together with:
A mid-to-long-term fine artist growth aligned with your version of success
(so you can stop measuring your progress with someone else’s yardstick)
A personal and elevated brand voice that makes sharing your online portfolio beautiful
(perfect for artists who want a story-driven—i.e., NOT sleazy—way of selling their art)
A 24/7 online home where you can cultivate memorable experiences and meaningful relationships with your audience
(so you can nurture your people into adoring collectors)
An aligned online presence with the high caliber of your fine art
(so you can show up confidently alongside the art competition)
Advanced knowledge of heart-centered artist branding and marketing practices that take your humanity into account
(so you can share your work wildly with the world and feel GOOD about it!)
A bespoke Website Launch Party Pack
(to help you launch your new online home in style)
A visual brand “vocabulary” of beautiful design assets
(so you have everything you need for a professional and cohesive look)
The ease of knowing your precious brand is in the caring hands of someone who gets you and gets the art market
(so you never have to explain how selling art is different from selling pretty much everything else).
It's Not Just a Website—
it’s a Fine Artist Growth Blueprint.
You’re getting multiple foundational pieces of your digital marketing strategy at once.
Branding & Marketing Strategy for Fine Artists
Let’s Explore The LAB
MENTORSHIP
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THE LAB SKETCHBOOK
Developed over 3 years, the Liberated Artist Sketchbook will help draw out all the business strategy for artists that will help me get a comprehensive view of where you are, where you’ve been, and where you want to go to help me build your bespoke branding strategy to generate interest and art sales. This tool will help you take a refreshing dive into the deep end of your vision–LAB clients love it!
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FOUR 1:1 CALLS
Where introspection and artist brand and marketing mentorship meet to create the solid base your brand will be built on. We’ll cover your foundations, your dream audience, your offers, storytelling, and the strategy behind your brand visuals and voice.
We can also discuss digital marketing tools, creating awareness and even, creating art!
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VOXER SUPPORT
We’ll stay in touch in between calls and 2 weeks after the project’s end via the handy walkie-talkie app, Voxer. This casual channel of communication allows us to bounce quick ideas around and tackle easy questions without having to dive into our inbox.
Start marketing with confidence across your social media accounts and website!
Squarespace Design & Development
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A BESPOKE ONLINE HOME
You’ll get a fully customized, conversion-focused Squarespace website built around your goals.
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THE WEB PAGES YOU NEED
A homepage + 4 additional pages is generally enough for most of my LAB clients. Need more? Not a problem!
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A SHOP FOR YOUR ART
An organized shop with up to 10 product listings with optimized copy installed for you.
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SEARCH ENGINE OPTIMIZATION
While a proper SEO strategy is best done by a proper expert, I’ll get you started with basic SEO implementation.
Branding
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YOUR VISUAL LIBRARY
I’ll craft several logos in distinct arrangements so you have one for any use case.
Brand marks, monogram, signature, seal, and other supporting visual elements for your brand will also be thoughtfully created.
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COMPLIMENTARY COLOR PALETTE
A custom selection of brand colors meant to communicate your brand vibe and complement your online portfolio without competing from it.
Your marketing efforts shouldn’t collide with your creative process - let that shine through in your brand.
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TYPOGRAPHY
Font selections that exquisitely echo your strategy round out the visuals for your brand. No more decision overwhelm when you know which fonts to use on any platform!
Copywriting
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MESSAGING STRATEGY
Story-driven messaging strategy that highlights your uniqueness and value without being salesy or braggy. Messaging is a creative process that’s part of your fine artist branding strategy and works as the bridge between your art and your collectors’ walls.
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STORY-DRIVEN WEBSITE COPY
Conversion-minded words for your website that build the know, like, and trust factor while hoping to make your people feel seen. It’s all about striking a balance between art and strategy.
Launch Support
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POST-PROJECT VOXER SUPPORT
For two weeks after we wrap up our project, I’ll be available to cheer you on while you work to launch your website!
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WEBSITE LAUNCH PARTY PACK
You’ll also receive on-brand promo images to announce your new website launch and either two emails or two social media captions to help you dial up the excitement!
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VIDEO TUTORIAL LIBRARY
Not only will you received a personalized tutorial on how to use your website, but you’ll also unlock access to my growing on-demand tutorial library!
How the Liberated Artist Blueprint Works:
PHASE 1: THE LAB FOUNDATION
The four calls where introspection and business mentorship meet to create the solid base your business and brand will be built on.
Embrace your inner entrepreneur with a clear vision for the future and a plan to help you market your business authentically and stand out from other artists.
Make more out of what you do best by turning site visitors into adoring collectors with an exquisite customer journey and strategic offer ladder.
Sell your artwork by sharing your story with a storytelling framework and art marketing process that’s ready for you and matches your artist statement.
PHASE 2: THE LAB INTEGRATION
The two-week design-intensive phase where I materialize our calls from phase 1 into your soul-level online presence.
Show up confidently in front of your target audience with a visual brand identity you can feel proud of.
Connect with them with authentic-to-you copywriting for your website that acts like your VIP 24/7 salesperson.
Prioritize your art with a strategic, made-for-you customizable website.
Have an intentional messaging strategy built around you and not someone else’s idea of success.
LET’S RUN THE NUMBERS
Commissioning individual high-end professionals could set you back significantly:
A full branding suite from a premium brand strategist runs around $6,000
Boutique website copywriting goes for about $7,000
Top-tier web design runs north of $7,000
Seasoned web development $5,000
Marketing strategist services go for around $4,000
And a high-touch 1:1 mentorship program could run you $5,000.
That's a staggering total of $34,000!
The Liberated Artist Blueprint offers you all these premium services in one handy package and potentially saves you over $21,500 (over 63%).
It's not just an investment but a savvy financial decision for the longevity and sustainability of your art & business.
So, how much does The LAB cost?
The Liberated Artist Sketchbook
The LAB Private Podcast
Four mentorship calls
Squarespace design & development
Full branding suite
Copywriting
Voxer support
Website Launch Party Pack
BONUS: All of the digital products in my shop
BONUS: Access to my “Business-in-a-Box” offers at 15% off
BONUS: Discounts on future bookings
BONUS: An exclusive discount on a virtual photoshoot from The Golden Brand
Investment: $12,500
(payment plans offered at no additional charge)
I get it… when I’m looking to make major shifts in my business, I also do all the research before spending a dime.
Download the LAB Service & Investment Guide to peek under the hood (and inside my brain) of the Liberated Artist Blueprint.
Kind Words from Clients
“The best decision I have made!
It was a significant investment at the beginning of my business adventure, but so foundational, and I know I have a beautiful space to grow with over many years. I am so thankful that I leaped when I did and that we got to work together in this first season of my business—and I know you will be there for me as I grow and flourish!”
NATALIE ESLICK
Now booking 2 more spots in 2024
Seats are booked months in advance.
Why? Because I dedicate my full attention to one artist at a time, ensuring you receive the high-touch, personalized experience you deserve.
Consider this: You've already invested so much passion and energy into crafting your art. You can’t afford to let your website and art marketing get in the way of giving it wings.
I’m no girl scout, but I’ve got badges.
✓✓
Who Is The LAB Perfect For?
THE ARTIST WHO…
…is truly ready to amplify their presence and attract art lovers and loyal community who want to buy art
…is on fire about selling their art and ready to bring eyes to their online portfolio and artist statement
…understands investing in their business is investing in their future, and they’re prepared both in terms of time and finances
…has a collection of professional photos of them and their art, or they’re ready to arrange a photoshoot
…is excited about stepping into the spotlight and have no fear in presenting their artistry to the world
…is not just looking for a fantastic website, but the tools and fine artist branding strategy to get it seen like many artists do
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Who May Want to Wait?
THE ARTIST WHO…
…is hesitant about artist branding and art marketing or sharing their online portfolio
…is wrestling with intense impostor syndrome without hope of overcoming it
…believes a website is all they need to sell their work and a magic fix to all their marketing challenges and reach their target audience
…would be put in dire financial distress from this investment.
…isn’t prepared for self-discovery and personal exploration
…is terrified at the thought of visibility and art marketing, or doesn’t want to attract art lovers
Frequently Asked Questions
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The 'Liberated Artist Blueprint' is designed to work within your busy schedule and is intended to be paced so that you can paint, live, and do “you” in between our calls.
Getting your art marketing strategy and new website has never been easier.
If you want a marketing plan to share new artwork and attract potential customers, then this is for you.
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Absolutely! Even if you already have branding elements or a website in place, the LAB goes beyond mere design. We dive deep into your vision, messaging, and customer journey. The LAB maximizes what's already working and polishes what needs refinement to refine your art marketing strategy.
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Yes! The LAB is designed to accommodate and strategically present multiple offers. We'll create a bespoke website, branding, and art marketing strategy that smoothly integrates all your offerings, providing a cohesive experience for your people.
If you want to make better sense of how to market multiple offers to new fans with engaging content on a deeper level, this is for you.
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Book the LAB as soon as you can. This will allow us to strike a balance between your life and creative work and this project. It’s never too soon to book your spot, as people book 6-months or more in advance.
Having said that, booking at least 4 months before you want your website to go live is ideal. The pace will be super sustainable and won’t sacrifice your energy.
If you don’t mind a faster pace, booking it 2 months ahead could be feasible if there’s an open spot available.
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You'll have my full support throughout our work together, including four mentorship calls, a comprehensive foundational workbook, and personal access to my Voxer during office hours for quick questions in between our calls.
Plus, you'll have two weeks of additional Voxer support after our project ends.
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The LAB isn't about the size of your following—it's about the quality of your connection with them. Even if your following is small right now, the LAB will equip you with the tools to grow your audience, build meaningful relationships, and convert fans into collectors so long as you’re willing to continue the work of art marketing and art business.
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Absolutely! The LAB is about empowering you to control your narrative and amplify your presence online. It doesn't replace gallery relationships; instead, it enhances your credibility and reach, making you more attractive to galleries and other dream partnerships.
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What can I say? I have a type!
But every blue moon, an inquiry comes my way that I cannot refuse. Let’s say I look for fire in your heart and a soulful approach to your work.
Dreamy, non-artist applicants that fit the bill are accepted case-by-case after a discovery call.
Artsy/psychotherapist/gifted types seem to love working with me! Go’head and apply… I’d love to meet you.
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Nope! One of the goals of the LAB is to empower you to manage your online presence. You'll receive a customized Squarespace website, which is known for its user-friendly interface, so you can make changes and updates as needed.
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Yes, we can! Please check out my services page to learn about all my offers and how to get your online portfolio discovered.
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Absolutely! The LAB is designed to be friendly for artists at all levels of tech expertise. I'll guide you every step of the way, and we'll ensure your website is manageable for you to handle post-launch.
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Yes! The LAB can be a great way to set a solid foundation for your artistic career. We'll work together to develop your brand, craft your story, and create an online home that truly represents you and your art.
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After our work together, you'll have a vibrant online presence and artist website that represents your artistry and engages your audience. You'll also have gained valuable marketing and branding insights to carry forward. While our formal work will have ended, you'll have two weeks of additional Voxer support to smooth your transition and refine your marketing efforts.
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Investing in the LAB means investing in your artistic career's long-term success. Consider where you want to be in a year, or five years. If you see yourself reaching wider audiences, selling more art, and having a cohesive, professional online presence, the LAB could be the boost you need to make that vision a reality and navigate the various marketing strategies available to you.
Are you ready to give your art wings with a website you feel amazing about?
Stay in the flow while I take care of your online home!
→→ You could figure out how to throw a website up, pull together a logo, and write some basic words on your site—maybe you already have.
But if you’re reading this, I’m willing to bet something’s off. You may know the endless hours of work that go behind a semi-decent website. But the website that brought you to where you are today, isn’t the one that’s gonna take you to the next level.
→→ You could piece it all out to different people…
A web designer, a web developer (yup, those two do different things), a copywriter, and a branding designer (like one of my past clients). But not only will this be a project-management nightmare, and one of the most expensive (she paid $50K!) and time-consuming ways to get your website up, but who’s in charge of the overarching strategy? Who will ensure all the elements of your site SING together to sell your work?
→→ You could also just do nothing…
And a) either let your artwork collect in your studio and your friends and family’s walls… waiting to be discovered by a gallery as the dreams of seeing your art thriving in the world start losing steam. Stop ignoring that voice that says a website is crucial to selling art (online, in person, and at a gallery) in 2023 BECAUSE IT’S RIGHT! Going the no-website route and only selling on social media platforms isn’t sustainable for any marketing campaign.
Or…
b) You could keep the good-enough-ish website you have now, only to realize sometime in the near future that what should be a foundational piece of your fine artist growth strategy is working against you. Welp!
WANT TO LEARN MORE?
Download the LAB Service & Investment Guide and get an insider’s look into the process.
IMAGINE THIS:
Your art, in its full glory, showcased on a website as unique and compelling as the work you create. No compromises, no cut corners, just a personalized strategy, direction on social media platforms and a digital home that mirrors the exquisite caliber of your artistry.
With the Liberated Artist Blueprint, you're not just investing in a website. You're investing in a beautifully designed brand, a compelling story, and an authentic art marketing strategy. This is about aligning your online presence with the high quality of your art.
Instead of dealing with the uncertainty of DIY, juggling multiple professionals, or wrestling with generic templates, you're choosing a single, comprehensive brand strategy blueprint solution that saves you time, energy, and potentially over $20,000. You're choosing an expert who understands the subtleties of art marketing and who's passionate about bringing your vision to life.
It's time to connect with the collectors who value your work, the galleries who appreciate your talent, and the students who want to learn from your unique perspective.
The Liberated Artist Blueprint isn't just the smart choice—it's the only choice for an independent artist or emerging artist ready to confidently step into the future with confidence.
Are you ready to make your mark?